Trivium Studios
"Time Rift" CCG
Role:
Product and Packaging — Creative Lead
As a physically printed Table Top Game, it was my job as Creative Lead/ Art Director to make sure the final product of "Time Rift" would stand out against the competition. During development, I worked on product design where I concept and led development of many of the game assets. I was later put in-charge of the packaging department to lead the reprints—after the first round of printing was already processed (Post-Alpha).
Art Director: Mike Dalzell Graphic Designer: Jonathan Hanham Design Support: Adam Roberts Copywriters: Dylan Schettina, Dr Jonathan, Crymes Chief Creative: Noah Scammon
Packaging Reprints
The core design of Time Rift Starter Game and Set 1 had been idealised—making this an interesting problem to solve. My goal was to rebuild the packaging assets from the Alpha sets without a full re-branding to keep in-line with the product people already knew. Working within this restriction, I led the team by experimenting with new design ideas and modern aesthetics built around the original templates.
Alongside my team, we worked in: a stronger colour palette, visuals that popped, and content that fostered greater play-ability. I then made sure that our final files were approved with the stakeholders and that they were to manufacturer specs for a seamless production pipeline.
Chase Card Designs
Whilst working with the external illustrators, I noticed that there was no motive for players to 'chase' our alternate cards. This would have led to the studio spending an extra $50K on a set of illustrations that would have gone wholly unnoticed by the player-base.
I set out on designing a new wave of card designs and commissioned the illustrations to to fit the new special frames. This process also streamlined us designing special frames and foiling methods for ultra-rare cards. The result was a massive spike of interest from the community, driving sales, new player satisfaction, and product re-purchase rates.
Illustrations by: Jason Engle (Spartacus), Eli Ring (Leonidas I), Kai Lun Qu (Musashi and Olivier)
Merchandise T-Shirts
Creating simple T-shirt design for the Time Rift brand—representing the elements. The manufacturing specs were heavily restrictive, limiting us to just 1 base colour and 1 print colour.
